What Do You Believe In
Brands and companies want to become more like people. Why? Because consumers to business with people they like and trust, who share common values. Russell Mickler, technology consultant In Vancouver, WA, talks about how what you believe - your values - are becoming the latest competitive differentiator.
QR Codes Don't Matter
Russell Mickler, technology consultant in Vancouver, WA, explains why QR Codes don't matter to small business. Still, if you're going to use them, make sure they add value to each and every transaction.