Hey, you know what's cool?
A tech company that testifies in court to making a product that's actually secure.
And there's nothing the government can do about it. N'yah.
So this week, Apple admitted to a judge that retrieving information from a locked iPhone 6 would be impossible and outside of their control. Oooo I dig that word, impossible.
Okay, why is that cool? It's awesome because the iPhone 6's encryption model is something Apple didn't develop a backdoor to - for either for themselves or for the NSA. It means if you use your iPhone 6 and lock it, the data on the unit can't be recovered, intercepted, or hacked.
Apple has taken a position of implementing stronger technical controls on both the iOS and Mac O/S platforms since the Snowden revelations, and their consumers are safer for it.
Also, their staunch stance on security has also recently removed root-level access (System Integrity Protection) from their Mac O/S product in El Capitan. That just means that Apple made it harder for programs and people to access the most vulnerable area of their operating system for the first time.
Okay sure, encryption and operating system rules are wonky technical things, but the bottom line is that Apple has taken a leadership role in engineering security into their products.
Instead of waiting on government regulations or adjusting consumer behavior, Apple is designing security into their products, and regardless of the consequences.