Human behavior shapes the flow of business and how work gets done. If information technology is introduced that grains against the behavior of your staff or their expectations, adoption is almost assuredly never to be had. If the technology doesn't compliment what your people are already doing it is likely that the technology project will fail; if the technology reduces speed, accuracy, and reliability in a business process, it will demonstratively fail.
The Gartner Group estimates that over 73% of IT projects fail. Don't become a statistic. Good technology projects start by examining workflow - human behavior and expectation should shape technology deployments. Nothing is ever solved by cramming new tech down the throats of people who don't want it or can't use it. Put our experience to work.
Google Apps for Work is a great solution for small business! Mickler & Associates, Inc. of Vancouver, WA and Portland, OR is uniquely qualified to help your company move into the Google cloud!
Brands are culmination of experiences. In technology, little interconnectedness yields larger value. How can you create more value in positive experiences through interconnecting even the smallest technology?
How is your technology creating positive customer experiences? Facilitating ease-of-use, quick responses, fast payment options, immediate self-service? Or, is your business process creating negative experiences that harm your brand? Let's take a critical look at what you're doing.
Technology strategy capitalizes on making time more efficient. But efficiency is a little too obvious. Another side of the problem is controlling the way consumers experience time.
Small businesses don't need to simply react to external changes in the marketplace. They can plan for it. They can analyze and prepare for changes using SWOT. Here's a simple method for thinking about technology spending strategically.