You don't know what you have until it's gone. It's kind of a cliché but it has a lot of relevance to information technology. What systems do you have? What databases power your business cycle? What risks face those assets? What are your current levels of safeguards? What are your compliance obligations? Where are the central points of failure that could cripple your business or expose the personal private information of your customers?
These questions should mean more to you than idle curiosity. They should be top-of-mind for anyone who wants to manage a problem like information technology. If you are not asking these questions, you are making assumptions and eventually those assumptions will hurt you, or cripple your business, or expose confidential information at the detriment of your reputation, or, expose your firm to liability and negligence claims.
Now is the time - not tomorrow, not next month, not next year - to understand your current technical environment so that it can be managed more effectively in the future. Give us a call.
Brands are culmination of experiences. In technology, little interconnectedness yields larger value. How can you create more value in positive experiences through interconnecting even the smallest technology?
How is your technology creating positive customer experiences? Facilitating ease-of-use, quick responses, fast payment options, immediate self-service? Or, is your business process creating negative experiences that harm your brand? Let's take a critical look at what you're doing.
Technology strategy capitalizes on making time more efficient. But efficiency is a little too obvious. Another side of the problem is controlling the way consumers experience time.
Small businesses don't need to simply react to external changes in the marketplace. They can plan for it. They can analyze and prepare for changes using SWOT. Here's a simple method for thinking about technology spending strategically.