How is your technology creating positive customer experiences? Facilitating ease-of-use, quick responses, fast payment options, immediate self-service? Or, is your business process creating negative experiences that harm your brand? Let's take a critical look at what you're doing.
Technology consultant, Russell Mickler, talks about how businesses can use their tech spending to use time competitively.
Differentiation is what sets the small business apart from its competitors. How does technology spending create and reinforce differentiation? Further, how does tech spending distract or harm competitive advantage?