We reduce complexity.
Many IT professionals will use geekspeak to command respect and to intimidate customers. They think the customer is incapable of making technical decisions.
We prefer education over dependency.
Unlike these “professionals”, our goal isn’t to make our small business clients dependent upon us. We like to explain the choices, options, and outcomes available to them. We believe in our customers. We know that real value is never having to call us again for the same issue.