Upcoming Courses at Clark College

In July, I’ll be teaching two courses for Clark College’s Corporate and Continuing Education Program.

Blogging and Self-Publishing

Thursdays July 8 – August 5, 2010 9am – 12pm @ the Columbia Tech Center Campus

Registration: http://www.campusce.net/clark/course/course.aspx?C=1954&pc=2&mc=127&sc=

When I designed this course, I wanted to target both the seasoned writer and the new author struggling to find opportunity in the digital age. This is really exciting stuff! Game-changing stuff that’s redefining the industry right now, just like digital distribution of music changed that industry last decade. Regardless of your genre, or even if you’re blogging for a commercial enterprise or your own personal interest, I feel there’s an absence of quality instruction out there on how to produce, manage, and write good content.

As you might have guessed, this course emphasizes the role of Web 2.0 providing a medium to develop, publish, distribute, and track their ideas at fractions of the cost we’d seem from radio, print, or television – traditional media. Primarily, though, I wanted to instruct how we could use social media to create a brand, muster and maintain a following of interested readers, and engage in self-publishing (you’d be amazed how easy it is to channel your work through Amazon, Lulu, or Apple these days).

Plus, I wanted to talk about how finishing a self-publishing project can demonstrate to a publisher that you’ve got the tenacity and professionalism to be successful, all the while coming to the bargaining table with a modest community of readers and marketable content. This course will try to talk about the myriad of tools available for online publishing and explain the role of social networks to create, extend, and cultivate an audience. And we’ll look at how digital distribution will affect publishers and authors alike in the next decade.

Social Media

Tuesdays July 6 – August 3, 2010 9am – 12pm @ the Columbia Tech Center Campus

Registration: http://www.campusce.net/clark/course/course.aspx?C=1774&pc=2&mc=127&sc=

What if I tried to convince you that the way we find stuff on the ‘Net is based entirely on trust? Who you know – and who they know, and what they know – will trump a search engine. Why? Because you trust your friends more than a search engine. That’s what social networks are all about.

Social Media was a course that I put together last year to explain how small businesses can practically harness a free advertising medium, create a forum for listening to your customers, and, tap into the emerging Age of Trust. This is a class built for the small business, delivered in a non-technical fashion to arm the small business owner with the vocabulary and strategy necessary to start their own social media campaign. The same tools that I use in discussing social media with my clients are presented here – in an easy-to-digest format – and delivered in a way that can get you started tomorrow.

This course looks at the role of Social Media in creating and reinforcing existing brands; practical use of the different varieties of social media content and networks; encouraging others to take action; metrics, analytics, and means to identify successful campaigns. This is really a course written for the business manager who wants to know how to use this stuff without all of the techie jargon that usually confuses the issue.

If you’re interested in signing up for these guys, just follow the links. If you’re wanting some additional information, just reply here or get a hold of me through the Contact section of the website! I’d be happy to answer your questions. Thanks -

R

Name (required)

Mail (will not be published) (required)

Website

Notify me of follow-up comments by email.

Notify me of new posts by email.