How to Create a Local Business Listing in Google

Ever wonder how your competitors show up in Google with extended business profiles, which are then linked to Google Maps? There’s no mystery here – they have set up a local business listing under Google. If you believe that the first place your customers turn to find you, or, your competitor, you want to complete a Local Business Listing in Google.

Here’s how you do it.

1. Create a Google Account. If you don’t already have one, create one first.

2. Login to the Local Business Center. The LBC is the location to set up your local business listing. Login with your new Google Account.

3. Complete the form. Provide your business information. In particular, your business’ name, address, city, state, zip, and telephone number.

4. Enter a brief description of your business. Be descriptive. Use your keywords. 

5. Provide the URL to your website.

Once you submit the application, Google will try to compare this information against known records. Google may already have your business listed in its directory. If so, walk through the process of “claiming” your business. 

6. When the business account is set up, add your search categories. These are search categories that are relevant to sets of keywords.

7. Provide your hours of operation, your methods of payment, additional information and keywords, upload up to ten photos of your business, and even link to a video on YouTube.

It’s that simple.

When Google wants to validate your listing – either a new listing or through claiming an existing one – it can authenticate you by phone, or, by post card. Choose the phone method; it’s fast and immediate. An auto-attendant will contact you within seconds and you can enter a secret code given to you from Google. That code verifies the listing.

Once this is done, your listing will become active. You can add multiple listings to this service. Once a listing is active, it’s easier to find your business using Google Maps. Manage your listing by logging back in to the Local Business Center. 

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