Now, Kelly asked about Facebook, advertising restrictions on Facebook, and what the differences are between Profiles and Fan Pages. A couple of good articles:
How do you advertise on Facebook?
http://www.facebook.com/advertising/
A good article on 10 things you should know about Facebook advertising:
http://www.allfacebook.com/2009/07/facebook-small-business/
Facebook does have a statement of rights and responsibilities (an Acceptable Use Document) that everyone should probably read:
http://www.facebook.com/terms.php
Differences between Profiles and Fan Pages.
Profiles are generaly representative of people and have a special security envelope that can limit the content that’s browsed by non-registered folks at Facebook, or, un-friended members of Facebook.
Facebook “fan pages”, on the other hand, creates a Facebook presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends. They are created by Facebook users. You can have as many Fan Pages as you’d like to create (there’s probably a practical limit). You can add pictures to the fan page, add information about your product and service, and you can add applications to the page. Facebook members can subscribe to your fan page. Your Fan Page URL is directly accessible from the Internet, and anybody can read it (regardless if they are a Facebook member or not).
Facebook recommends updating your Fan Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won’t just look like a profile, it will feel like one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently. If you keep your Page active, which you can do through mobile integrations and applications, you’ll find that your fans are more engaged and more interactive. Facebook Ads (advertising specific to Facebook) can link directly to the page.
Now, Facebook does have some rules governing your use of the page to imply a business relationship between your firm and theirs. You can read this here:
http://www.facebook.com/pages/manage/promo_guidelines.php
Fundamentally, you can direct traffic from a “badge” – a link from your site to theirs – and encourage people to see your Fan Page on Facebook. You can’t say, for example, that your company and Facebook have teamed-up to provide the best service, etc.
Some interesting points from the Facebook Terms:
You will not send or otherwise post unauthorized commercial communications (such as spam) on Facebook.
You will not engage in unlawful multi-level marketing, such as a pyramid scheme, on Facebook.
You will not offer any contest, giveaway, or sweepstakes (“promotion”) on Facebook without our prior written consent. If we consent, you take full responsibility for the promotion, and will follow our Promotions Guidelines and all applicable laws.
Special Provisions Applied to Pages:
Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities).
You may only administer a Facebook Page if you are an authorized representative of the subject of the Page.
Pages can only post content and information under the “everyone” setting.
When you publish content or information to your Page we have no obligation to distribute your content or information to users.
If you use a Fan Box widget off of our site to promote your Page, others will be able to copy and place the widget elsewhere.
You may not place a Fan Box widget in an advertisement.
If you collect user information on your Page, Section 9 of this Statement also applies to you. Section 9 points to Application Developer Provisions.
If you display advertising on your Page, Section 11 of this Statement also applies to you. Section 11 points to Advertiser Provisions.
Facebook Advertising Guidelines can be found here:
http://www.facebook.com/ad_guidelines.php
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Leveraging Social Media