Presented by Clark Community College Corporate and Continuing Education

Offered Online and Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

This is a course for the busy business person. It specifically covers the big social media tools from a business context, showing the student how to use the each tool in a collaborative way. This class explores five major social tools – Twitter, Facebook, Linked-In, Pinterest, and YouTube: their demographics, trends, ins and outs, facts, figures, and a case study. Students are shown how to integrate them and use them all!

Course Materials:

Presentations:

Who Should Attend:

Anyone interested in learning how to leverage social media to promote their business or special interest.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.
An Authorized Google Apps Reseller

Registration:

Clark College Online Registration

 

Presented by Clark Community College Corporate and Continuing Education

Offered Online and Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

Designed for adult business learners, students will learn the in’s and out’s of Google as a Search utility for small business. We will learn about Google Map references and Google Places, AdSense, AdWords, how Social Media and Social Bookmarking interacts with Search, and how to generally use Google Analytics. Also, we’ll study search engine optimization (SEO), introduce Google Webmaster Tools, and examine Google Apps as a cloud-based alternative to a dedicated server. Students will walk away from this course with a basic understanding of Google as a search engine, its tools and features related to business, how Google solutions can reduce costs and improve productivity, and how Google can be used to promote a small business marketing strategy.

Syllabus and Lesson Plans:

Course Materials:

Presentations:

Workbook and Labs:

Who Should Attend:

Anyone interested in learning how to leverage many of Google’s free services to promote their business.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.
An Authorized Google Apps Reseller

Registration:

Clark College Online Registration

 

Presented by Clark Community College Corporate and Continuing Education

Offered Online and Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

Designed for adult business learners, students will learn about how Social Media and Social Networks (Facebook, Linked-ln, and Twitter) are transforming the media landscape.  Specifically, students will be shown how to use Social Media to promote their businesses or special interests; how social media relates to an online marketing strategy; how to leverage Social Media as a low-cost, highly visible way of raising consumer awareness, and how Social Media encourages an audience to take action. This class is a must for any small business owner looking to learn from their customers and market their business at the speed of light!

Course Materials:

Presentations:

Who Should Attend:

Anyone interested in learning how to leverage social media to promote their business or special interest.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.
An Authorized Google Apps Reseller

Registration:

Clark College Online Registration

 

Presented by Clark Community College Corporate and Continuing Education

Offered Online and Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

This course is designed for the blogger, the aspiring author, or the small business marketer who wants to take their game to the next level. Web 2.0 gives everybody the tools to develop, publish, distribute, and market their projects electronically. This course explores those tools, explains how to manage the online publishing process, how to cultivate a personal brand using Social Media, and how to track consumer interest. It also explains how to use WordPress for blogs, Lulu.com to create print-on-demand (POD) books, and, how to use Amazon’s Digital Publishing Platform to publish ebooks. In short, this course is a road-map for writers ready to evolve and survive in the digital age!

Syllabus and Lesson Plans:

  • Available Soon!

Course Materials:

Presentations:

Who Should Attend:

 

Small to Mid-range Business Owners; traditional media authors; those interested in taking their blogging and social media interests to the next level.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.
An Authorized Google Apps Reseller

Registration:

 

Clark College Online Registration

 

Presented by Clark Community College Corporate and Continuing Education

Offered Online and Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

Gain an understanding of how to create a Google Analytics Website Profile. Learn how analytics are used with Google Adwords/Adsense campaigns and how to interpret user demographics captured by Google Analytics. Determine how to use this information to manage content on websites effectively.

Syllabus and Lesson Plans:

  • Available Soon!

Course Materials:

Presentations:

Workbook and Labs:

  • Available Soon!

Who Should Attend:

Anyone interested in learning how to leverage many of Google’s free services to promote their business, and understand what their website investment is doing for them.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.
An Authorized Google Apps Reseller

Registration:

Clark College Online Registration

 

Presented by Clark Community College Corporate and Continuing Education

Offered Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

How can you leverage guerrilla-marketing tactics on Facebook? Further, how do you plan, budget, and execute a Facebook advertising campaign? How can you measure the effectiveness of that campaign? And how can Facebook positively promote your brand and services? These are the questions explored by this class! Designed for the small business owner, Mickler walks you through the tools and techniques needed to successfully market your business on the Facebook platform.

Course Materials:

Presentations:

Who Should Attend:

Anyone interested in learning how to leverage social media to promote their business or special interest.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.

Registration:

Clark College Online Registration

 

Presented by Clark Community College Corporate and Continuing Education

Offered Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

Russell Mickler, author of Simple Social Media, shows you how to use Facebook Insights. This is a direct, hands-on, easily-understood look at how Facebook tracks information about people interacting with your Facebook Page and branded content. What the numbers mean, how to respond to them, and why measuring your performance matters. Great for small businesses looking to measure the effectiveness of their social media strategy on Facebook!

Course Materials:

Presentations:

Who Should Attend:

Anyone interested in learning how to leverage social media to promote their business or special interest.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.

Registration:

Clark College Online Registration

 

Presented by Clark Community College Corporate and Continuing Education

Offered Onground at the Clark College Columbia Tech Center and Main Campus
Recurring Schedules

Course Summary:

Facebook is one of the most popular destinations on the Internet: Americans spend nearly a quarter of their online time on Facebook. And while using Facebook, volumes of personal private information is voluntarily exposed to marketers, fraudsters, and hackers. Regrettably, very few users understand the risks and even fewer know what settings to flip to make their profile more secure on Facebook. This class is for the enlightened business owner, engaged parent, inquisitive teen, or concerned consumer who're looking to understand their risks in using Facebook, and, what buttons to flip to better lock-down their profile. Based on his book, Mickler offers a 30,000-foot perspective on the risks facing every Facebook user yet zooms-in on specific actions, settings, and configurations to make Facebook's privacy settings work for you.

Course Materials:

Presentations:

Who Should Attend:

Anyone interested in learning how to leverage social media to promote their business or special interest.

Presented and Prepared By:

Russell Mickler, CISSP
Principal, Mickler & Associates, Inc.

Registration:

Clark College Online Registration