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Russell Mickler, Principal Consultant, has over 17 years of professional experience leading and managing IT organizations.
A New Look and Feel
Written on June 12, 2007
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Yeah, so I changed the blog to interact better with my new website layout. The color scheme and layout is more of a match and I’d been using the same template for years. It was simply time for a change!
Pardon our dust as we’re revamping the core Mickler & Associates, Inc. site. If your curious about my thoughts on the new site design (perhaps you might be interested in the rationality behind the change, especially if you’re a student):
1. Personalized. There’s a lot more of my mug now to relate services back to me and to establish a more visual relationship with the customer. I can also feature customers easier in this format.
2. Scaled Formatting. One of the big problems with the last design is that it didn’t scale well in various browsers or dimensions, and some visual aspects in FireFox or Opera didn’t come across in Explorer. Now the scale is fixed and consistent across browsers and screen sizes.
3. Interactive. I like this layout because I can build more interactivity through drop-downs and lead-ins, to take the visitor/customer directly to content both on the blog and in the website.
4. Easier Navigation/Easier Maintenance. The last navigation system (built on mouse-overs and graphic hotspots) was a real chore to update.
5. Elaboration. I can now expand in ultimate wordiness on products and services easier than in the last format; customers can now jump to specific areas and services.
6. Page Statistics. With the break-out of my most frequently visited content (like my Documents section), I can now tie stats back to each area of visitation rather than just the one page. In fact, I can break statistics to more granular levels within the site to see where people are visiting.
7. More Ads. I could generate more AdSense content with this format; let’s hear it for advertising revenue! Nothing wrong with that…
8. Cleaner Layout. I like this because it’s not animated; it’s easy to load with very simple graphics; very few areas of Javascript (just one, to conceal my email address from spammers under the about page) – it’s all about better performance and usability. It also conforms to a lot of the look and feel of the Technology Reflections Newsletter. Eh, see! I can pull you right to it like that, clever, eh?
So anyhow, those were my thoughts behind the new design, and I’m very interested in your thoughts! Commenting here on the blog would be great and, yes, not all links work yet… but it’s coming! I just wanted to get the framework loaded. Thanks for everybody’s patience during the transition.